Children’s clothing stores serve adults much more. If you think about it, it is they, parents, uncles or friends who buy clothes for the children, so it is they who must be stimulated in the appropriate way to buy what you offer. Until a few years ago these environments were more suitable for children, now they respond to the needs expressed by real customers, adults. So to give you some advice for furnishing a children’s clothing store, we will follow this little adult’s idea.
If we think of a children’s shop, colorful and playful atmospheres come to mind, a small playground that evokes the world of childhood. Childhood is certainly made of bright colors, toys and a happy confusion but if you think about it, who is your client?
The child is the recipient of that t-shirt with a little dragon or a unicorn but to buy are adults, parents, relatives or friends who must feel comfortable in your shop space. The merchandise remains colorful, playful, vibrant but the frame has changed in recent years, because it speaks to those who are making a purchase for children.
The sobriety has thus become the true line guide. Clean design, essential furnishings, few colors and few images dedicated to children. We know that that world is a strong attraction for us adults, because it reminds us of the creative flair, the simplicity that is filled with magic and enchantment, the enthusiasm and the discovery. But now it is no longer necessary to create the children’s bedroom effect, we must aim to enhance clothing in a more sober way.